When you start analysing how you want to present your company and connect with your customers, there is a seemingly endless list of tasks to address. Branding is so much more than a great logo, a set of business cards and a swatch of colours- but here at Edinburgh Logo Design, to get your startup off to a great start, we have created a brilliant basic branding package. Its purpose is to begin the important path of differentiating yourself from your competitors and start broadcasting a strong brand that has a clear, concise message.
We start with a session to learn everything we can about your business. We'll find out your current and long-term goals, who your ideal customers are and basically discover- what makes you, you? These insights are crucial and it's a fantastic way to get the ball rolling.
Now it's time for us to get down to the nitty-gritty. We'll pull all our thoughts together and start exploring and developing potential branding options. As we continue the project, we'll be periodically checking in with you for feedback to assure we're all on the same page.
Once the direction of the branding has been decided, we can deliver your finely crafted logo with an accompanying usage guideline document. The full colour logo will be sent in formats suitable for screen and print as well as a one-colour version which is required in certain situations. The usage guideline document is particularly useful and helps you (and any other designers who may need to work with your logo) understand how to handle it in the future.