Does your brand feel out of touch with the current climate? Maybe your marketing material looks old fashioned or a little worn out. The goal-posts have moved and the perception of your company has in turn started to feel a bit out of step with today's sensibilites. If so- it's time for a refresh!
We'll start by looking at the brand to discover where the possible issues lie. It's usually not as simple as changing your company's logo to an on-trend colour scheme. A refresh might keep or update recognisible visual elements or offer a whole new look. We aim to maintain how the brand identity performed in the past but give it a tweak here and a polish there to create something that's up-to-date and designed for the modern-day audience.