The design of this sports logo embodies qualities like 'fun', 'sporty', 'cool', and 'youthful', while not associating the brand solely with snowboarding.

The typography visually conveys speed, reminiscent of Scarlett's own energy on the slopes. Alongside aspects of form and functionality, there's a nod to the nostalgia of iconic 90s skate brands known for their distinctive 'sticker-type' logos.