Edinburgh Neuropsychology are a private neuropsychology service that supports people with neurological conditions across the UK. They needed a logo in preparation of the launch of their new business.

Although there were early concerns about being too cliché a symbol based on the human brain was explored in detail during the developement process of the logo. A highly stylistic, multicoloured, multilayered, swoosh-brain graphic was created and considered elegant and more importantly befitting enough of the company's industry.