The idea behind the logo design for My Fayre Lady, a wedding taxi service where the bride arrives in a vintage Fairway cab, was to focus on the fun side of things. It uses a handwritten, script style font for a friendly feel, a silhouette black cab trailing a ribbon and love-hearts for added wedding-flavour.
The script font isn’t exactly the same as the original font used in the old ‘Fairway’ logo but it gives a similar feel and brings the logo forward into modern design practises.
To make the logo eye-catching, a two-colour, high contrast approach has been used. A warm colour was decided on and a bright orange tone was chosen. Red would have been a little too dramatic and a yellow/gold tone a little too traditional.
The logo proves to be highly versatile and works in 1 colour and in scaled down versions for when it needs to be utilised in small spaces or when only 1 colour of ink can be used. A versatile logo should always be able to function with these kinds of restaints.
The logo builds on the font 'Habanero' with custom alterations and the illustrated taxi, ribbon and hearts were carefully detailed to match the rough outline the font initially established.
"Hi Will. Received your ideas and am happy with the first one with the small taxi. Very happy with the style!" - M. Roberts