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Texture Lounge - Branding

The logo for Texture Lounge perfectly captures the essence of a modern barber specializing in Afro-Caribbean hair. With its fresh green palette, the design radiates vibrancy, growth, and creativity—qualities at the heart of the Texture Lounge ethos.

The typography is both elegant and bespoke, crafted to reflect the intricacy and artistry of hair. The word “texture” is rendered in a bold, lowercase serif font, featuring custom stylized elements: the flowing connection between the ‘x’ and ‘t,’ and the delicate loop joining the ‘r’ and ‘e.’ These thoughtful details subtly echo the movement and beauty of textured hair.

Below this, “LOUNGE” is presented in a smaller, uppercase plain font, offering balance and clarity. This contrast ensures the design feels approachable yet professional, resonating with a wide audience while emphasizing the shop's welcoming and community-driven values.

This logo encapsulates the creative spirit of Texture Lounge, blending tradition with modernity, and positioning the brand as a destination for exceptional grooming services.

If you like what you see here and are thinking of getting your company branding designed or refreshed, please do get in touch.

Branding of Texture Lounge - Primary Logo
Branding of Texture Lounge - Secondary Logo
Branding of Texture Lounge - Mockup Signage
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All content © William Arbuckle
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